August 31, 2006
Non-Profit Marketing: A Different Perspective
Ahhh, the blogosphere is full of good stuff. Since I know many readers who are in the non-profit arena, I wandered one day looking for blogs of interest to not-for-profit organizations. With props to Seth Godin's wonderful blog where I found this, here is a link to a blog with an interesting twist on non-profit marketing issues: Don't Tell the Donor.
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August 25, 2006
How Bad Do I Want To Be A Preppy?
(Is she smiling because she likes getting 5 e-mails in two weeks...or could it be she really likes the ruffles on the shirt???)
Quoted in inMarketing, the magazine of the DMA, Seth Godin said, "There's more spam, more clutter and more noise than I predicted, making it easier than ever for the consumer to ignore you." That said, between August 14 and August 25, I received 5 e-mails from J. Crew with a variety of promotions. I could be a cynic and say they just don't get it, or I could say that their rigorous testing proved that twice a week was the right frequency to drive consumers to action. Either way, their volume does show how tricky it is getting to become "accepted" on someone's list of preferred e-mails. Assume you can effectively process about 300 e-mails a week (high for some people, low for others....) that means J Crew has taken up 1.7% of your total e-mail volume alone. Given all the people who want to use e-mail, it is easy to see how we will be jockeying for prime positions in consumers' inboxes.
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August 24, 2006
FreshSqueezedMarketing: All The Juice, No Pulp.
I got the bug. The fact is that I am an S&M junkie (get your mind out of the gutter...Sales & Marketing.) I'm a marketingaholic. I find the various facets of the business fascinating. I read Garfield's AdReviews in AdAge voraciously (especially the vicious ones...), adsorb HBR and Strategy+Business along with other academic tomes to expand my perspectives, then watch ads across multiple media just to relax. Of course, my real discipine is channel marketing. Yes, supporting dealers, distributors or direct sales people in B2B as well as B2C markets. Not as glamorous as creating the next Grand Prix Award Winner at Cannes, but frankly, the place where the rubber meets the road in a dominant number of markets.
This blog will explore the sales/marketing interface and the creative ways that techniques and technologies are being applied to achieve business growth in diverse industries. I will be keeping postings short and to the point. Linking to resources. Connecting readers with information. I hope you will comment, postback, link to us. Most of all, I hope you find the comments educational and useful in your job.
The power of the Web lies in its ability to link us to resources and content in new and unexpected ways. I hope this blog delivers on that count. Enjoy!
Posted by jcioban at 7:20 PM | Comments (0)
