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August 24, 2006
FreshSqueezedMarketing: All The Juice, No Pulp.
I got the bug. The fact is that I am an S&M junkie (get your mind out of the gutter...Sales & Marketing.) I'm a marketingaholic. I find the various facets of the business fascinating. I read Garfield's AdReviews in AdAge voraciously (especially the vicious ones...), adsorb HBR and Strategy+Business along with other academic tomes to expand my perspectives, then watch ads across multiple media just to relax. Of course, my real discipine is channel marketing. Yes, supporting dealers, distributors or direct sales people in B2B as well as B2C markets. Not as glamorous as creating the next Grand Prix Award Winner at Cannes, but frankly, the place where the rubber meets the road in a dominant number of markets.
This blog will explore the sales/marketing interface and the creative ways that techniques and technologies are being applied to achieve business growth in diverse industries. I will be keeping postings short and to the point. Linking to resources. Connecting readers with information. I hope you will comment, postback, link to us. Most of all, I hope you find the comments educational and useful in your job.
The power of the Web lies in its ability to link us to resources and content in new and unexpected ways. I hope this blog delivers on that count. Enjoy!
Posted by jcioban at August 24, 2006 7:20 PM
