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September 26, 2006
Beer For Bags
Here's a promotion that proves that small business ingenuity knows no bounds. Originally reported on CNNMoney.com on June 6, 2006, Australian marketer Crumpler, a maker of quirkily-named messenger bags, allowed customers to trade selected beers for actual bags. For example, a case of Leffe and a bottle of Chimay got participants a $95 Complete Seed bag, while a case of Coopers and two cans of Foster's could be paid for a Barney Rustle bag, which retailed for $85. No joke.
The limited time promotion was designed to increase brand awareness and get their name out to their target audience and the company reportedly traded around 600 bags for beer. The owners believe the promotion will develop measurable new business in the future. The promotion was completely in line with the brand identity for the company, and generated significant foot traffic at retail.
Just one more example of how smaller companies often innovate their way to success in the face of more established, well-heeled competitors.
Posted by jcioban at September 26, 2006 8:43 PM
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