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September 11, 2006
Wikipedia Rules (Marketers Take note!)
I saw an interesting article on Wikipedia in the September 11 issue of Advertising Age that was particularly resonant because I had noticed the same phenomenon last week. Wikipedia, the open-source encyclopedia on everything, has been showing up remarkably high in many Google, Yahoo and other searches. Like it or not, for marketers Wikipedia is now more than a novelty. The Wikipedia entry for Wal-Mart, replete with a section titled "Criticism," gives you a quick sense of what I mean. The Ad Age article provides some perspective on dealing with the good and bad of Wikipedia.
BTW...don't know what Wikipedia is?? Try their own definition on for size!
Posted by jcioban at September 11, 2006 10:39 AM
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