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April 6, 2007
A Lesson in Web 2.0 Marketing...From A Car Dealer! (Rated R ;-)
Regular readers know that I rail frequently about the need for dealers (in any industry) to get a message out that speaks of THEIR value and avoids copycat product-babble.
So alas, I present to you the video component of a promotional campaign for Clay Automotive, courtesy of our friends at AdRants.com and Catch Up Lady, that simply and humorously demonstrates the art of local promotion. This viral video, and the associated Website (www.dontgettaken.com) are humorous while also being informative and highly differentiating. This is dealer marketing at its best and a real lesson for channel marketing professionals.
Who wouldn't want to buy from these guys....
Posted by jcioban at April 6, 2007 6:56 PM
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