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May 1, 2007
Rethinking Value
I was in a long conversation this morning talking about the evolution of some distribution channels (high end printing and copiers/office automation). We got on to the Dealer 2.0 conversation again, and the whole concept of delivering value.
Here is a really interesting example of "rethinking value" and adjusting your positioing and messaging to adapt to an evolving customer base.
What is your impression of a gas station? Every really "want" to stop to use the restroom...or did you just "need" to stop?? Along with the campiagn microsite, this is a great example of rethinking value.
How could you apply that in your business? Dealers...how can you pick up the ball and apply it as well?
Thanks for pointing this out to BrandFlakesforBreakfast.
Posted by jcioban at May 1, 2007 1:35 PM
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