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May 8, 2007
Personalized Contact Redux
I read a funny sidebar in CRN (formerly Computer Reseller News) about recruiting developers in the Web 2.0 bubble. Why funny? A creative recruiting e-mail went to David Heinemeier Hansson, a partner in the software company 37 Signals and the creator of the Ruby on Rails Web development framework. The e-mail offered a development opportunity with the note "It looks like you have an interest in this news and exciting framework." Duh.
Of course, it is also a sad commentary on how badly and frequently misused e-mail marketing is. Given the continuing growth in the e-mail marketing backlash, sending these type of messages feeds into the hands of the growing legions of people screaming for a "Do Not E-Mail" registry.
E-Mail can be a powerful communications medium, but only if we as marketers do not kill it before its value can be matured.
Posted by jcioban at May 8, 2007 1:17 PM
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