« Are YOU A Luddite?? (Marketers Take Special Note!) | Main | Rethinking Value »
May 1, 2007
Top Ten Issues Facing Senior Marketers in 2007
There was a sidebar in lst week's AdAge that I found interesting. It was titled "Top 10: Issues Facing Senior Marketers in 2007." Here is the list:
1: Integrated Marketing Communications
2: Accountability
3: Aligning Marketing Organization with Innovation
4: Building Strong Brands
5: Media Proliferation
6: Consumer Control Over What and How They View Advertising
7: Globalization of Marketing Efforts
8: Growth of Multicultural Consumer Segments
9: Advertising Creative That Achieves Business Results
10: Attracting and Retaining Top Talent
Two items caught my attention...#2 (Accountability) and #9 (Creative That Achieves Business Results). I find it fascinating that marketers believe "accountability" is an issue. Could it be that "they've been left alone too long to develop creative that has nothing to do with business results?"
Brand still matters...in fact, perhaps more than ever, but branding alone does not guarantee a positive customer experience through the full customer lifecycle, and companies need to invest across the spectrum of touchpoints to ensure that positive experience. For each step, that means every dollar is precious...so get used to being accountable...it is the new way of life.
Posted by jcioban at May 1, 2007 1:11 PM
Trackback Pings
TrackBack URL for this entry:
http://www.freshsqueezedmarketing.com/cgi-bin/mt-tb.cgi/57.
