« Marketing Gone Wild | Main | PlaidNation Tour. Putting Marketing To Work. »
June 6, 2007
Best-of-Breed Corporate Blogs
Just saw an article in BtoB Magazine titled " Looking at the best-of-breed blogs". Not sure that I agree with a couple of the selections (more later), but here is the list:
GM FastLane
Nuts About Southwest
Benetton Talk
Road Warrior Tips
ShopFloor.org
Direct2Dell
I might quibble a little about GM, and ShopFloor.org is a bit unusual since it is a primary communication vehicle for the organization. However, there are a couple of interesting lessons.
First...Southwest shows how much faith you need to have if you really want to launch a successful corporate blog. It really unleashed the employees. Benetton shows how much you have to believe in your own message. Left-leaning and clearly political, that's a blog not many corporations would be comfortable with in the U.S. And Dell showed perseverence can pay off. They made mistakes, took their beating, then got back up and still succeeded.
Posted by jcioban at June 6, 2007 7:51 AM
Trackback Pings
TrackBack URL for this entry:
http://www.freshsqueezedmarketing.com/cgi-bin/mt-tb.cgi/71.
