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June 5, 2007
Marketing Gone Wild
Building on yesterday's critique of an ad, I offer yet another example of marketing gone wild. Here is the official logo of the 2012 Olympics being held in London:
On the official Olympics site, here is the explanation:
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Available in four colours - pink, blue, green and orange - the new emblem is modern and will be dynamic, evolving in the years between now and 2012.
It symbolises the Olympic spirit and the ability of the Games to inspire people to take part - not just as spectators, but as volunteers, in the Cultural Olympiad and more.
Launching the brand at the Roundhouse in North London, London 2012 Chair Seb Coe said:
"London 2012 will be 'Everyone's Games', everyone's 2012. This is the vision at the very heart of our brand.
It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.
It is an invitation to take part and be involved."
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Words escape me.
But, Seth Godin did a great job of describing the reaction of many:
"If you are paying money to someone who talks like this, may I suggest you stop? And if you work for someone who talks like this, time to look for a new gig."
Thank you, Seth.
Posted by jcioban at June 5, 2007 7:24 PM
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