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July 23, 2007
PlaidNation Tour. Putting Marketing To Work.
In marketing, it is often sad that the hardest assignments are the ones relating to your own business. Take a peak at the rebranding effort under way at CT agency Plaid (formerly Visual Intelligence Agency) as viewed through the company's Brand Aid 2007 Tour site or their Website. The folks at Plaid are certainly practicing what they preach in employing a multi-channel marketing program with a liberal dose of Web 2.0/social media, including live WebCam feeds, a Flickr album, Twitter feed, blog, a traveling plaid van, and even some traditional direct mail. Some large corporations could learn from the company's very creative use of budget to garner publicity ... and measurable return from a string of nationwide appointments.
Posted by jcioban at July 23, 2007 4:37 AM
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