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October 29, 2007
Registration Forms and Opt-In Practices
Check out this Get Elastic blog posting "Registration Usability - 87 Registration Forms Tested" containing interesting data on the registration and opt-in practices of 87 e-commerce Web sites.
My favorite factoid was that only 14% of sites actually listed the benefits of registration. Increasingly e-mail weary readers are overwhelmingly suspect of any registration process, and to ask people to register without clearly telling them what's in it for them is silly. In addition, the reasons have to be clear and believable. As suggested in the blog, bullet points that are easy and fast to read are highly preferable to long copy blocks.
Nice posting.
Posted by jcioban at October 29, 2007 11:57 AM
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