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November 20, 2007
Being Innovation
I was reading Tom Kelley's "The Ten Faces of Innovation" the other day and was struck by a paragraph just 14 pages into the book. The book which describes 10 approaches to innovation which it describes in terms of personas rather than elements. The sentences that caught my attention were:
"And thinking of the ten innovation elements as personas rather than tools reminds us that innovation is a full-time endeavor for all modern organizations, not just a task to be checked off periodically. The personas are about "being innovation" rather than merely "doing innovation."
Ever since I've read that, it has stuck in my head.
Posted by jcioban at November 20, 2007 11:15 AM
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