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November 11, 2007
Fire That Customer
I came across an interesting article in BusinessWeek's SmallBiz magazine titled "When, Where and How To Fire That Customer." It's something lots of business people think about, typically ignore, and often pay the price for inaction. The practice of professionally separating from your least profitable customers -- think of it like pruning a plant -- leaves more time for focus on new business and on the best customers. It is a common practice among successful companies.
It's an article worth reading regardless of the size business you work in, since it reminds us all that businesses need to keep their eye on the profitability of each and every account.
Posted by jcioban at November 11, 2007 8:25 PM
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