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December 28, 2007

Fire That Customer, Pt. 2

Duct Tape Marketing has an interesting post titled "Fire 10% of Your Customers" that reflects the thoughts in my November 11 posting. Heading into 2008, it certainly adds food for thought. I particularly like his concept of referring the customers to a strategic partner and the creation of a written description of the revised customer profile.

Yes, you have to be financially ready to do this, but the reality is, every customer needs to add strength to your business, not suck the life out of it.

Posted by jcioban at 11:27 AM | Comments (0) | TrackBack

December 3, 2007

DM Made Simple

Great marketing is not always complex, expensive and flashy. Sometimes, it is brilliant in its simplicity, and elegant in its cleanliness.

Check out this blog about the direct mail for a Belgian optician done by Proximity BBDO (Belgium). Very cool. Great direct mail. Damn...I wish I'd thought of that..... ;-)

Posted by jcioban at 1:01 PM | Comments (0) | TrackBack