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January 20, 2008

Flowers With ATTITUDE

Every once in a while, you come across an example of marketing that really captures the essence of the craft. Thanks to Seth Godin for providing this posting to an Atlanta area florist with a great positioning and marketing style.

They have obviously thought about ways to differentiate and have approached the florist business with an eye on bringing FTD up-to-date for a new generation of buyers. Hey, it's not for everybody, but that's the point of good marketing. Read the descriptions of the products including the Broquet...great stuff.

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January 16, 2008

Tips on Great Presentations

Most Powerpoint presentations suck. Sorry for the harsh language, but sometimes the truth hurts.

So this posting titled "Ten Questions With Garr Reynolds" by Guy Kawasaki on his How To Change The World blog should be considered required reading. The posting introduces some key thoughts by Reynolds, author of the book "Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)" and the blog PresentationZen.

Best takeaway...the response to the question "What is the single most important thing people could do to enhance their presentations?"

The answer: "Turn off the computer, grab some paper and a pencil, and find someplace quiet. Think of the audience. What is it they need? What is it you want to say that they need to hear. Identify what’s important and what is not. You can’t say everything in a twenty-minute talk—or even a two-hour talk."

To so many things today, I think the advice "turn off the computer" is a great response. Too often we start creating before thinking...bad, bad, bad.

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