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January 20, 2008
Flowers With ATTITUDE
Every once in a while, you come across an example of marketing that really captures the essence of the craft. Thanks to Seth Godin for providing this posting to an Atlanta area florist with a great positioning and marketing style.
They have obviously thought about ways to differentiate and have approached the florist business with an eye on bringing FTD up-to-date for a new generation of buyers. Hey, it's not for everybody, but that's the point of good marketing. Read the descriptions of the products including the Broquet...great stuff.
Posted by jcioban at January 20, 2008 2:56 PM
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