Monthly Archives: February 2008
Customer Service As Recession Fighter
Taken from the HP website: “HP today announced the most substantial investment in consumer technical support in its history – the aim of which is to enable people to get faster, more effective help with the HP technology products in … Continue reading
On Marketers…And Dinosaurs
I was driving into work this AM listening to WCBS radio in NY (I know… how retro. There was a story about the number of e-mails that a typical businessperson receives in a day. The point of the story was … Continue reading
New Expectations: HP’s IdolHands Contest
By now, most marketing excutives have heard about the short-tenure woes of the CMO in many organizations. In an article in The McKinsey Quarterly titled “The Evolving Role of the CMO” there were some interesting insights into the trends that … Continue reading
Tactics v. Strategy
It is interesting to observe the evolution in marketing with the proliferation of Web tools. Perhaps a reflection of the market’s penchant for sound bites and “snack culture”-style information, there is a not-unexpected obsession with tactics right now. I am … Continue reading
Observations On SuperDuper Tuesday.
Seth Godin gets kudos today for posting “Lessons From Voting.” Worth reading…but I would like to add a few more: Voting is a lot like buying a product. If you invest a lot in the purchase, you feel really unhappy … Continue reading
SuperBowl Advertising Hangover
Like many people in the marketing business, I watch the ads as much as the game. Here is my day-after-the-day-after response to some of what I saw: Is it just my opinion, or was the quality lower than ever? GoDaddy: … Continue reading
ComScore Internet 2007 Report Released
ComScore has released its 2007 Internet Year-in-Review report highlighting the major trends in U.S. Internet activity. No surprise…Google is even more powerful at the end of 2007 than it was starting the year. Women’s communities showed major growth as a … Continue reading
Irrational Exuberance Redux
I was looking at the cost-per-click for some B2B categories the other day…”data center” top position was running over $20.00. Huh? Maybe I don’t get it, but this is a “click” folks. I do agree that SEM is a powerful … Continue reading