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February 5, 2008
SuperBowl Advertising Hangover
Like many people in the marketing business, I watch the ads as much as the game. Here is my day-after-the-day-after response to some of what I saw:
- Is it just my opinion, or was the quality lower than ever?
- GoDaddy: WTF? I know it got 2 million hits, but I think it is evidence that we are helping accelerate the decline of civilization if that qualified as brand development.
- Dell: Since I am a B2B guy, I can't resist saying...huh? If all it takes to get the unadulterated adulation of thousands of people is carrying a red computer, count me in. Oh yeah...the Product(Red) thing. I actually had my company distribute Product(Red) holiday cards this year so I get it...but how many of those 97 million eyeballs did???
- Audi: First SB ad in 20 years. Should have made it 21. If you are under 50, the Godfather thing was not relevant. For many others, it was not clear. BTW...it is scoring well, so I guess I am just not hip.
- Doritos: The giant mouse whaling on the guy was funny...and oddly violent for Doritos. Sometimes, user-generated content reflects my earlier comment about the decline of civilization.
- Bud Light: OK, it was sophmoric, but "Breathing Fire" made me laugh. Still won't be buying BL, but I did laugh.
- CareerBuilder: Hopefully they can help the creatives at W&K land new gigs.
- SalesGenie: Vin Gupta...don't leave your day job. BTW, I think there ought to be a law against selling mailing lists as "leads." The names on those lists typically don't want to hear from you, don't want to buy from you, and certainly would not want to have a drink after work with you.
I really am not a curmudgeon, but if what I saw represents the pinnacle of American advertising art, it is time for some change in the industry.
Posted by jcioban at February 5, 2008 8:46 AM
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