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February 1, 2008
Surfing Innovation. Cool, Dude.
Great blog posting by consultant John Hagel in his EdgePerspectives blog. The piece, titled "Innovating on the Edge of Big Waves," talks about what business executives can learn from surfers.
I found several of the points especially valuable:
- If you want to push your performance levels, find the relevant edge. The example "companies making diesel engines and power generators should be actively engaged in finding ways to more effectively serve lower income customers in remote rural areas of emerging economies. These demanding customers could prompt significant innovation in both product design and distribution processes in an effort to deliver greater value at lower cost."
- Bring technology developers and users together at the edge. Commonly discussed but less commonly practiced...no one knows better how to innovate than users forced to operate under challenging conditions.
Worth the time to read...worth even more time to think about how it could be applied to business situations you face in your company.
Posted by jcioban at February 1, 2008 2:01 PM
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