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March 22, 2008
The Continually Changing Web Demographic
I missed this article in The Times (London) on the rising use of the Internet by teenage girls and young women. Based on work done by the Pew Internet and American Life Project it describes how girls and yound women have risen to become the most prolific users of the Internet.
For many brands, this trend is in itself important. But the long-term impact on business based on the shifting demographic of Internet "power users" is something that all marketers and managers will need to keep an eye on.
Posted by jcioban at March 22, 2008 6:54 PM
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