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September 10, 2008
What Politics Can Teach Us About Packaging
I was reading my AdAge last night and was struck by the story about Sarah Palin's addition to the GOP ticket. (GOP Gets Its Red Sports Car). A few weeks ago, John McCain was all substance but an old, tired retread. Enter Sarah and we get the "maverick for change." By comparison, Barack Obama was a "rock star" with no experience. Add a little Joe Biden and presto, it's "change with experience."
There is a good lesson for every product or marketing manager out there. If you have style but no substance or substance with no style, it may be hard to distinguish your product/service and actually sell it in today's hyper-informed, rich media access world. We all learned that in school, now the Republicans and Democrats are proving that even $500 million dollars in marketing can't get you elected without the right balance.
Who knew politicians could be such good teachers... ;-)
Posted by jcioban at September 10, 2008 8:21 AM
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