« Style and Substance Redux | Main | Six Tips For Tradeshow Selling »
October 14, 2008
Putting Technology To Use - The XDRTB.org Example
Sometimes as marketers, we get so focused on complex campaigns that we lose sight of the results that some of the simplest technology at our fingertips can delivery.
James Nachtwey is an award-winning photographer and winner of the 2007 TED prize. He has taken his $100,000 and applied it to alerting people about the ravages of extremely drug-resistent TB (www.xdrtb.org). Using some readily accessible tools (including YouTube and other communities), he is spreading the message far and wide. (226,000+ views as of 10/14/2008 on YouTube....) He has taken powerful images and expanded his reach beyond the scale of his budget.
Admittedly, his images are compelling and his initial notoriety set the ball in motion faster than many viral programs can hope for. However, distilling the example teaches us all about simplicity of execution and the potential of a carefully planned, well-managed viral program.
Here are the photos:
Posted by jcioban at October 14, 2008 10:46 AM
Trackback Pings
TrackBack URL for this entry:
http://www.freshsqueezedmarketing.com/cgi-bin/mt-tb.cgi/100
