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October 20, 2008
Relevance Rules...Again (And Again....)
Bill Nussey from Silverpop (another company providing e-mail marketing services) quoted fellow e-mail executive from Epsilon in his blog earlier today.
"Irrelevance is the new spam."
Back on the 7th of this month, I reiterated the relevance message which I really feel is crucial. I thought this simple, but elegant statement deserved more airtime. Just because you send it (even if they signed up...) doesn't make it worth their time! Relevance means really thinking about what the reader wants, not what you want to send.
Maybe if all the suppliers of e-mail services echo the chorus in unison, more clients will get it. (Guy's gotta' have a dream.)
Posted by jcioban at October 20, 2008 1:21 PM
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