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October 20, 2008
The Souvenir, "Dead Tree" Edition...
In his Sunday post, A Dollar or Less, Seth Godin makes the off-handed remark "The souvenir, dead tree, printed hardcover edition, is easier to take to the beach..." while touting the various ways that a reader could access his new book Tribes.
Most people are not ready for everything to go all-electronic yet, with many finding great comfort in their old-school books, but this simple comment is the vanguard in a trend that is as inevitble as the sun rising. The process of distributing "information" is leading to a redefinition of the term "print". Print today is offline AND online...and the marketer who fails to leverage new channels for information distribution will be left behind. It may have been just a clever line, but it says a lot about the future.
Posted by jcioban at October 20, 2008 10:48 AM
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