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November 28, 2008
On My Mind. Black Friday Morning.
It's Black Friday. This year, for obvious reasons, many people are presuming that the moniker will be appropriate, with an assumption of weak sales built into the nation's collective mindset.
Here are my quick thoughts:
- We sat around as a family last night (we're all grown adults, mind you) and watched "The Incredibles" on NBC last night. Here's what I thought was incredible...There were 3 minutes of commercials for every 10 minutes of TV time. If ever there was a user experience intended to piss a consumer off and drive Tivo sales, that was it.
- Despite a down economy, consumerism appears to be alive, if not well. Today's "big sales" start at 5 am, 4 am and other insane times. I guess when you have nothing big to say you just shout it louder and earlier? Gone are aspirational values in favor of marketing the value of our values. A sign of the times, but not a good one for earnings.
- My daughter was asking for thoughts on the sudden global stock market correlation. My thought...money is global. With global investment markets more transparent and goods/services fully international, institutional money travels to an investment opportunity at a click of a mouse, making individual market location less relevant. Personal money? Most personal money is locked in institutional vehicles (funds, etc.). I think there is an important message in there for marketers...
- The tragic events in India should remind us all why countries need to talk so that we can work together on terrorism before we all devolve. Unilateralism won't solve the problem any more.
Happy shopping.
Posted by jcioban at November 28, 2008 7:49 AM
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