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December 17, 2008
Business Marketers Take Note...Time's 50 Best Websites 2008
Why does a mostly-consumer sites article in a general business publication matter if you are the CMO at United Technologies? Or a product manager at Ricoh? or some other B2B marketing type? Trends.
I am sure the blog community will snicker at anyone nominating Time as an "arbiter of trends", but they are (or can be ;-). Yes, some of the picks (Google, Flickr, TMZ.com, and even TinyURL) are well-known and non innovative picks. But they reflect the mainstreaming of technologies in everyday life. Remember that, while we all talk in the blogosphere about "Web 3.0", many companies still do not have a logical and coordinated pay-per-click (aka search advertising) plan in their budgets...
But deeper in the list, other picks reflect the real power of the Internet at work in our personal lives. fffound is a community-driven image/photo archive. CarbonRally turns being green into a contest (what a great idea). And in these sites is depicted the growing socialization of marketing. Yes, it's just "one person's picks"...but those picks are stamped with the imprimatur of a well-established (and still-loved) publication.
OK, those readers who are already forward-thinking are saying "This post is boring." But, from where I sit, the vast majority of markters remain outside the circle of adoption for most new-age strategies in marketing. This type of list should be must-reading from entry-level marketers to CMOs in companies searching for different ways to think. Our lives as consumers help define our business logic...don't be left behind.
Posted by jcioban at December 17, 2008 9:14 AM
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