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December 31, 2008
Happy New Year... Now Get Back To Work!
Difficult economies can bring out the best in poeple...when the chips are down, you are forced to be more creative than ever.
And so it this last post for 2008 will ponder for a moment what we learned in 2008, in the hopes that it will help us all to be even more effective during what promises to be a challenging 2009:
- There are no sure bets in business. Lehman Brothers and GM proved that beyond a doubt.
- The customer is in control. From holding down spending, to bludgeoning Motrin's marketers, to getting Barack Obama elected, the power of the little guy was firmly re-established.
- Internet strategies are not optional. No one can possibly think that Internet strategies are a second priority any more. Especially in the recession, e-tailing is one of the few bright spots in a dismal picture.
- Be conscious of phenomena, but implement things that really work. Twitter is fun and engaging, and it can have a real value in many markets, but it is essential to have search marketing, e-mail and other established techniques in your mix now...while keeping a close eye on the new techniques that are evolving customer perspectives.
- Doors will open. The bad economy may spell the end-of-the-road for more famous names/brands, but as the year rolls on, those customers will seek new suppliers for their needs. Opportunity knocks for those businesses that stay in front of customers supportively during the down market.
- This too shall pass. This is a tough cycle for the market, but like all other down cycles, these tough times will pass. Start the new year keeping that in mind.
To all my readers, I wish you a happy (and warm) New Year's. See you next year!
Posted by jcioban at December 31, 2008 3:58 PM
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