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January 11, 2009
What I Learned On Vacation (Pt. 2): The World Is My Home.
My trip to Portugal in December reinforced for me how the Internet has transformed the travel and leisure industry.
I downloaded maps for my GPS just before leaving, then used the GPS to guide travel across the Portuguese countryside. I searched restaurants and found phone numbers for reservations on my Blackberry or via wireless computer connections that were everywhere (and available in short time blocks at relatively affordable rates.) News streamed wirelessly to my handlheld so I was never out-of-touch, and when I needed directions while walking in the winding back streets of Lisbon, Google Maps was just a click away.
Ubiquitous access to information transforms travel. It makes it easy to plan trips, and smooths the inevitable bumps that occur while in foreign environments. It does the same to lots of industries. And for me, that was THE lesson of the trip...change is happening all around us at an accelerating pace. The businesses that adapt fastest will be best positioned to take advantage of the myriad opportunities that are emerging. And those that lag behind risk being rendered irrelevant in the new world that is taking shape.
Posted by jcioban at January 11, 2009 6:31 PM
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