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May 3, 2009
Inbox Woes
My Inbox continues to be under attack by various orgainzations, some legit and some purely spam. Eveyone thinks e-mail is the savior which is putting the medium every more at risk. Seth Godin does a wonderful job putting the issue into context in his post "Friction saves the medium."
His point, that because e-mail is free it is inherently subject to excessive use is right, and is something I have said over and over. While spammers don't care, even legitimate businesses just can't help themselves...like addicts. We all use the rationale that "CAN-SPAM only requires an opt-out" as the reasoning to send things to people that they did not really ask for. But, in the long run, such efforts fail.
If you are sending bulk e-mail remember the steps: invite, acknowledge response, confirm, respect decisions. We all risk killing the goose that laid the golden egg, and the continuing recession is accelerating that death.
Posted by jcioban at May 3, 2009 2:12 PM
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