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May 26, 2009
Television Is Not Dead.
I was reading David Carr's thoughtful piece in the yesterday's NYTimes, "As TV Dwindles, It Still Leads," and realized how much it fights some of the commentary and rhetoric that pervades the blogosphere regarding the death of television and the end of the 30-second spot. Individuals have become famous on the "TV is dead" platform, yet we still find time to absorb it. And, while I too have touted the dwindling attention span of viewers, we still find ourselves regularly connected to the medium -- at the health club, while prepping dinner in my kitchen, while eating a late-night meal at my kitchen table.
In fact, as most savvy commentators recognize, the changes we are experiencing in media are less about "death" than they are about "transmogrification." As Merriam-Webster's so eloquently points out, that means "to change or alter greatly often with grotesque or humorous effect". And along the way, we are seeing some amusing transformations!
TV continues to connect an audience, albeit a dwindling one, in ways that other media have not yet duplicated. And as computing and television futher converge, we may find ourselves arguing about whether the ad we are watching is on "TV" or the "computer." But one thing we won't be arguing about is whether there will be ads. As long as there are marketers, there will be ads. And they will continue to look for venues...with TV being one. Who makes the programs will change, how they will be distributed will change, and what the definition of entertainment is....all will evolve. But count out TV at your own risk.
Posted by jcioban at May 26, 2009 8:42 AM
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