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June 9, 2009
Beware The Herd. Or What We Need To Learn From Twittermania.
Jack and Suzy Welch wax poetic on the benefits of Twitter. Time Magazine prints a cover story on the technology helping eliminate its core print franchise. Is there anywhere I can turn to escape Twittermania?
There is ample evidence to predict that two years from now, a new tool or technique will have eclipsed Twitter as more and more companies vie for consumer attention and relevance. So, we encourage clients to avoid lurching from technology to technology, including Twitter.
However, the undeniable shift in how many markets are behaving when it comes to information exchange is permanent. Think less about Twitter than about "conversation" and "personal networks." Twitter is a tool to be explored and used to help you immerse into the new ways people are connecting. It may also become embedded as a technology, since its followers are legion. But don't obsess on Twitter as a tool, since its standing as the "next Google" has yet to be cemented.
Posted by jcioban at June 9, 2009 11:40 AM
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