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October 25, 2009

Begrudging Part II

Today's Seth Godin post "Begrudging" is right on target. As he wrote:
"What's the point of agreeing to anything begrudgingly? Does it get your partner to do his best work? Does it increase the chances that you'll get to win next time?"

This is a two-sided argument, since it applies equally to client and vendor. The fact he had to write such an article reflects a deepening divide between customers stretched for dollars, and vendors/suppliers stretched for profits. I see it more and more every day, as even our largest clients fight to get things done with shrinking budgets. They continue to ask for more but can't afford to pay more. That puts the pressure on suppliers who are fighting their own financial battles.

In the end, business is about creating win-win scenarios, and once negotiations are done, it is time to put differences aside and get a job done. The new economy is changing price points and value calculations in many industries. But, it isn't changing the basic tenets of business and good customer service. No matter how stressful the final deal may be, once you sign up, execution must be without reservation.

Posted by jcioban at October 25, 2009 12:26 PM

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