« The End of a Decade | Main | Misadventures in Marketing: The Xfinity Lesson. »
February 7, 2010
Nobody Said Marketing Was Easy
It has been over a month since my last post on this blog. That is bad.
What is good is that I realize it is bad. Marketing is about consistency, about developing virtual relationships with prospects, about delivering value. It takes commitment, time, care and effort. It is not easy.
It is this consistency that clients often fail to acknowledge. In an age of instant communication, clients crave quick lead generation programs. In that pursuit, even in B2B markets, they dream up larger and larger incentives and gimmicks to get people to give up their names and enter a "nurturing" program. However, especially in B2B, the best leads are those that are created in response to simple, legitimate presentation of the actual value proposition. These programs tend to not be flashy...rather they are consistent. And they take time to bear fruit.
In my lack of consistency, I have reinforced for myself the challenge of marketing -- there is always something to do in the business day, but to grow and be successful, I need to let prospects (and customers) know we are here, and how we can help them. Slow and steady wins the race, and right now, I am behind. It is lesson you can learn from too.
Posted by jcioban at February 7, 2010 1:42 PM
Trackback Pings
TrackBack URL for this entry:
http://www.freshsqueezedmarketing.com/cgi-bin/mt-tb.cgi/177
