Monthly Archives: March 2010
Friends and Followers in STM Markets
Reading Edward Boches very thoughtful post title ‘Social Media and Brand Consistency‘, I began to think how disconnected his concepts were from the day-to-day behaviors of many marketers in scientific, technical and medical markets. In some cases, the “change comes … Continue reading
What Gets E-Mail Opened
Brand. Brand. Brand. This afternoon, I got an e-mail from sender ‘isales’. Normally, that is a fast “spam” click for me, but something in the corner of my eye caught the fact it said Verisign in the Subject Line. If … Continue reading
Clever Is An Option. Connected Is Not.
Last night I saw the P&G Tide “Style Is An Option. Clean Is Not.” ad that broke in January yet again. It is bubbly, energetic, friendly, diverse. It is getting nice comments online from consumers. In short, it works. That … Continue reading
Offline Ad Sense
It seems common sense to me that all offline ads in B2B markets, and the majority of offline ads in B2C markets, should not only contain a link to Web content, but in the interest of measurement and tracking, a … Continue reading
The Subtlety of Curation in the Information Age.
Lately, there has been a sudden surge in the use of the word curate in social media circles. I certainly have used it myself in meetings. This appears to be creating some strong opinions, as seen in these Twitter posts … Continue reading
Software Microsolutions or The Rise of Situated Software.
I recently came across an article written by Clay Shirky, a highly-respected author, blogger, consultant and adjunct professor in NYU’s graduate Interactive Telecommunications Program (ITP), titled “Situated Software” . Originally written in March 2004, Shirky explored the changing patterns of … Continue reading
Fun With Paper Sizes — ISO v. ANSI in Latin America.
A couple of days ago, I was asked about the preferred letter size (ISO A4 vs. ANSI – American National Standards Institute – 8.5″ x 11″) by a client doing a direct mail campaign to small/medium businesses in Latin America. … Continue reading
IBM Gets Personal
In doing some research for a project last week, I came upon the IBM website and its My IBM Links tab off the Home page. The functionality helps users bookmark content on the site, connect to communities of interest in … Continue reading